![]() ![]() Burger King invites you to try its $6 Keep It Real Meal, now "unlocked" in the BK app. His stream is interrupted by himself in the driver's seat, who tells his stage persona that the burger chain dropped HUDDY and chose "the real" him to create The Chase Hudson Meal. ![]() ![]() LILHUDDY's goes live on social media from the passenger seat of a car to tell followers that Burger King banned 120 artificial ingredients from its food. Marketing Stack Integrations and Multi-Touch Attribution.Real-Time Ad Measurement Across Linear and CTV.There's a Better Way to Measure TV & Streaming Ad ROI Spend □ TV Impressions □ National Impressions □ Local Impressions □ The company claims that 80% of members are likely to recommend the service to other consumers.Comments Unlock These Ad Metrics Now National Airings □ First Airing □ Last Airing □ Creatives □ Recently Aired On □ Est. Royal Perks launched in February in a handful of markets but went nationwide in early September. Burger King introduces celebrity ‘Keep It Real Meal’ Nelly, Lil Huddy and Anitta star in new campaign pushing the chain’s pledge to cut 120 artificial ingredients By Moyo Adeolu. Like McDonald's, Burger King is leaning on star power to support a bigger push into loyalty. Lil Huddy's Chase Hudson Meal consists of the Spicy Ch'King - a fried chicken sandwich that debuted in June amid fast food's ongoing chicken sandwich wars - as well as four-piece mozzarella sticks and a 16-ounce chocolate shake. Nelly's Cornell Haynes Jr Meal consists of a Whopper with fixings, small fries and a small Sprite, while Anitta's Larissa Machado Meal swaps out the regular Whopper for an Impossible Whopper with different toppings while keeping the same sides. It's a tactic that's paid off on the sales front while acting as an onramp to McDonald's app - an increasingly important channel for fostering loyalty as the pandemic enshrines digital and mobile ordering habits.īurger King is putting its own spin on the idea by asking ambassadors to use their real names, aligning with the larger "real food" theme. The Golden Arches owner has been doubling down on celebrity partnerships over the past year, tapping global music stars like J Balvin, Saweetie, Travis Scott and K-pop group BTS to design custom menu orders. The Keep It Real Meals take a page from McDonald's marketing playbook. Burger King / David Madrid / David Miami // 2021 Yes, we are also introducing celebrity meals. Burger King breaks the news to rap superstar Nelly that because it banned 120 artificial ingredients from food and wants to 'keep it real,' hes wont be creating a custom meal for their Keep It Real Meals campaign anymore - the 'real' him, Cornell Haynes Jr. For years Burger King has told guests they can have it their waythe new catch is it must be the real way. The gross-out concept highlighted the removal of artificial preservatives from the Whopper in several key markets and served as a shot across the bow at McDonald's. ICYMI, Burger King® banned 120 artificial ingredients from the menu across the country, so it’s never been easier to eat real food.In addition, Burger King® partnered with 3 celebrities to launch BK® Keep It Real Meals, which are available to order at participating U.S. The effort, which was developed with Burger King agency mainstay David Miami, builds on recent marketing like a "Moldy Whopper" campaign from last year that depicted the chain's signature menu item rotting over time to eventually become covered in blue and green mold. guests can customize their meals with create your own real meal exclusively on the bk app, so no matter what you’re in the mood for whether it’s a whopper and fries with a coke, a spicy. Burger King expands its commitment to offering fresher, more natural food with the nationwide reduction of 120 "non-essential" artificial ingredients - the blacklist includes mouthfuls like sodium ethyl p-hydroxybenzoate and potassium hydrogen sulphite - and an accompanying Keep It Real Meals promotion. ![]()
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